According to the data of domestic wearable devices released by IDC in 2018, the shipment volume of children's watches in 2018 reached 21.67 million, a year-on-year increase of 16.6%, while driving the annual increase of 28.5% in the shipment volume of smart wear market. In the first quarter of 2019, Xiaomi, Huawei and apple respectively accounted for 123rd of the wearable device shipments, and the fourth was a children's watch owned by Bubugao, with its shipments increasing 53% year-on-year, nearly 20% higher than the first Xiaomi.
In addition to the small genius, Kido, and ivy, which have been deeply involved in the field of children's watches for many years, Tencent, Xiaomi, Huawei, 360, Sogou and other well-known large factories have also been focusing on this cake, and launched a number of smart watches for children's market. The addition of large factories has not only intensified the market competition, but also made children's phone watches have more hardware and software innovation, And it has greatly improved its security. For example, Huawei's participation has made children's watches more innovative in science and technology. 360's participation has made children's watches more secure.
In addition to the small genius, Kido, and ivy, which have been deeply involved in the field of children's watches for many years, Tencent, Xiaomi, Huawei, 360, Sogou and other well-known large factories have also been focusing on this cake, and launched a number of smart watches for children's market. The addition of large factories has not only intensified the market competition, but also made children's phone watches have more hardware and software innovation, And it has greatly improved its security. For example, Huawei's participation has made children's watches more innovative in science and technology. 360's participation has made children's watches more secure.
In terms of the price of children's watch, the higher the brand awareness is, the higher the price is. On the other hand, the price reflects the richness of children's watch function and the strength of children's phone watch performance.
Nowadays, children's watches can not only locate and make phone calls, but also video calls, payment and collection, video playback, artificial intelligence dialogue, etc. However, when parents choose, they still need to focus on the core functions they often use.